Scaling Success for Premium Sports & Outdoors Brand

Our client, a premium Sports & Outdoors brand with exclusive top sellers, approached us with the ambitious goal of scaling their budget after securing funding. Simultaneously, they aimed to create hundreds of new campaigns while maintaining Target Advertising Cost of Sale (TACoS) at levels consistent with their initial engagement.

‍

Strategic Approach:

Our strategy was designed to align with the client's objectives and encompass various advertising channels:

Legacy Campaign Transformation: Created manual campaigns to replace legacy auto-campaigns, incorporating bidding automation for enhanced efficiency using data harvested from ad reports.

Campaign Structuring: Structured campaigns based on associated keywords by search volume, ensuring efficient budget allocation and campaign performance.

Brand Category Optimization: Implemented large brand category campaigns, optimized daily to enhance brand visibility and category targeting.

Sponsored Display Strategies: Utilized Sponsored Display campaigns for competitor targeting, category targeting, and brand defense, alternating between creating new campaigns and employing bidding automation and optimization.

‍

Results:

The strategic approach yielded impressive results:

84% YoY Sales Growth: Achieved a substantial 84% increase in Year-over-Year sales, reflecting the success of the implemented strategies in driving revenue.

TACoS Maintenance: Maintained a TACoS within the target range of 12-14%, showcasing the effectiveness of the strategy in balancing growth with cost-effectiveness.

By strategically navigating the challenges of extensive campaign scaling, optimizing for associated keywords, and incorporating a diverse range of campaigns, our approach not only fulfilled the client's goals of increased sales and brand awareness but also maintained a favorable TACoS. 

‍