Brand Overview

Home Source focuses on offering high-quality furnishings at affordable prices. With something for every home, Home Source offers a huge range of furniture and homeware products. Each item is carefully selected, maintaining their reputation for providing the best products at the best prices. As one of the UK’s leading furniture websites, they always prioritize their customers.

Opportunity

Home Source faced several challenges, including a broad catalogue of unoptimized listings, inefficient budget allocation, high Advertising Cost of Sales (ACoS), and low overall ad spend. Additionally, spend was being directed towards out-of-season products, leading to wasted resources and poor performance.

Deltamatix's Solution

• Introduced a new campaign structure to streamline ad spend.
• Utilized sponsored display ads to increase product visibility.
• Implemented keyword-optimized listings on a monthly basis.
• Coordinated the advertising budget according to seasonal demand and major deal events.
• Introduced day-parting strategies to maximize ad efficacy throughout the day.

Results

The efforts yielded significant improvements:

• Reduced ACoS into single digits.
• TACoS fell below 3%, even with double the ad budget.
• Achieved strong double-digit year-over-year growth.

Optimized inventory sell-through, ensuring better stock management.

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