Brand Overview

Nuhr began as a small family-run business with a clear vision: to establish a luxury brand worthy of prestigious retail stores like Selfridges and Harrods. Today, Nuhr Home offers a sophisticated collection of luxury fragranced candles, reed diffusers, body washes, and perfumes. Each product is crafted with the utmost care using high-quality materials such as a unique blend of natural wax and premium fragrance oils, emphasizing luxury and craftsmanship.

Opportunity

Nuhr Home faced challenges with their Amazon strategy. Their product listings were unoptimized, lacking effective structure and optimised copy, which impacted visibility and customer engagement. The absence of infographics and high-quality images also compromised their products presentation. Their advertising campaigns suffered from poor structuring and campaign cannibalization, where multiple product types were grouped together, reducing overall effectiveness. Additionally, the brand struggled to build a strong organic search foundation, limiting their ability to rank well and attract organic traffic.

Deltamatix's Solution

• Ad Account Restructuring: We overhauled Nuhr Home's ad account with a new framework, optimizing campaign organization and performance.
• Listing Improvements: Provided actionable recommendations to enhance product listings, focusing on better structure and engaging copy.
• Image and Content Enhancement: Collaborated with Nuhr Home's designer to revamp the image stack and A+ content, adding infographics and high-quality visuals.‍
• Keyword Optimization: Developed keyword-rich titles and descriptions to improve search relevance and visibility.

Results

• Improved Advertising Efficiency: Achieved a 5% reduction in ACOS (Advertising Cost of Sales) while scaling the ad budget, demonstrating better ad spend efficiency.
• Enhanced Conversion Rates: Conversion rates improved significantly due to better-optimized listings and ads.
• Stronger Organic Search Foundation: Established a healthy foundation for organic keyword rankings, boosting overall visibility.

High Double-Digit YoY Growth: Achieved substantial year-over-year growth