Brand Overview

Established in 1994, Wisconic is a custom injection molding company in the US Midwest. The Wisconsin-based company creates high-end kitchenware products, bottled water storage, outdoor entertainment, and other houseware products. They have several in-house brands that they sell across numerous channels.

Opportunity

Wisconic had several large-scale retail deals, which meant that Amazon was a relatively small part of the business. It was identified as a significant growth opportunity. The company's revenue on the platform was in a decline which meant that action was needed. Additionally, many product ranges were limited to a single color, restricting customer choice and reducing sales potential. Despite these challenges, the team recognized Amazon's potential and sought to turn it into a substantial revenue source.

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Deltamatix’s Solution

• Conducted market research to identify new color SKUs that would perform well on Amazon and collaborated with the design team to develop these options

• Overhauled advertising campaigns to improve TACoS and implemented an organic ranking strategy, to drive more sustainable growth 

• Recommended and executed a transition from Fulfilled by Merchant (FBM) to Fulfilled by Amazon (FBA) 

• Rebranded in-house products to highlight their unique selling point (USP) of being made in the USA

• Optimized SEO for product listings and created new, compelling imagery to enhance conversions and appeal

• Implemented profit tracking software to provide a real-time P&L, allowing us to identify growth opportunities and weaknesses in the catalogue

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Results

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• Achieved year-over-year revenue growth sits at 58% YoY expecting further increases during the winter months

• Scaled advertising revenue while reducing Advertising Cost of Sales (ACoS) from 24% to 16%, improving overall profitability

• Increased conversion rates by 12% on product listings following creative overhaul and SEO optimizations

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