Amazon Haul: Score Big or Waste of Time?

Amazon just dropped a shopping bombshell that’s going to make you rethink your sales strategy: Amazon Haul—the ultra-low-price shopping experience that’s shaking up the e-commerce world. It certainly isn’t for the higher AOV obsessed seller! 

Here’s the lowdown: Amazon Haul is live (in beta) in the U.S. via the Amazon Shopping app, and it’s already setting the stage to rival discount shopping giants like Temu and Shein. So, how can you, as a seller, get in on the action and turn this new feature into your next big win? Or just a loss making nightmare for Chinese sellers to get involved with? Let’s dive in.

What Is Amazon Haul?

Amazon Haul is a brand-new shopping experience that’s all about ultra-low prices. Every product is priced at $20 or under, with a whole bunch priced under $10. Some items are as low as $1 (yes, you read that right). We're talking fashion, home décor, electronics, and lifestyle products—all packed into one super-affordable shopping spree.

So, if you sell products in these categories, it’s time to pay attention. Amazon Haul could be the sweet spot for you to get your products in front of a whole new set of budget-conscious buyers looking for deals. If you’re not near that price point, you can still stick around. 

Why Should You Care?

• More Visibility - Products featured on Amazon Haul get a prominent spot in a dedicated section of the Amazon Shopping app. If your products are listed there, they get more eyes on them.
• Higher Sales Volume - With products priced as low as $1, customers are more likely to load up their carts. And hey, when they’re already in the Haul section, they’re more likely to buy multiple items—boom—more sales for you!
• Extra Savings - Amazon is offering cool discounts like 5% off orders over $50 and 10% off orders over $75. This means that customers will be more inclined to buy more of your products in a single order, driving up your average order value (aka more money in your pocket).
• The A-to-Z Guarantee - You’re already familiar with Amazon’s A-to-Z Guarantee, right? The promise that your customers are getting safe, authentic products delivered in the condition they expect? Well, that same protection applies to every item in Amazon Haul, so customers can shop with confidence.
• Free Returns -Let’s face it, returns are a part of the game. But with Amazon Haul, returns are free on orders over $3, and customers can drop them off at more than 8,000 locations (Whole Foods, UPS, Kohl’s—need we say more?). This means less hassle for both you and your customers.

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How Can You Get Your Products Featured?

Good news: if you’ve already got products in categories like fashion, home goods, electronics, or lifestyle, you’re in the right place. Amazon Haul is all about making ultra-low-priced products discoverable, so if you’ve got products that fit the bill, now is your time to shine.

To get your products featured, consider working with an Amazon agency that specializes in optimizing your listings for this new shopping space. An Amazon advertising agency can help make sure your products are positioned to stand out with the right keywords, optimized images, and targeted promotions. You’ll need that extra push to make sure your items hit the spotlight in Amazon Haul.

The Perfect Time for Holiday Shoppers

Let’s not forget about the holidays. With Black Friday and Cyber Monday right around the corner, Amazon Haul could be the perfect way for sellers of everyday essentials, budget-friendly gifts, and holiday decor to get noticed. Imagine your products being part of someone’s Amazon Haul, right when they’re looking for affordable gifts and decorations.

If you’re selling low-cost items that people buy regularly (think: phone cases, kitchen gadgets, cozy winter accessories), Amazon Haul could be the space where you really start to make waves.

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